Seychelles shines as partner country at German Travel Show

The Seychelles takes center stage as the official partner country of the major German Travel and Tourism Fair, ReiseLust. The fair ran from Friday November 8, 2019 to Sunday the November 10, 2019 in the Free Hanseatic City of Bremen, the second-largest city in Northern Germany.

The 15th edition of the fair featured around 550 exhibitors, showcasing their products, services and destinations to the 40,205 visitors who attended the three-day event.

Advertised as the partner country to the event, Seychelles featured on massive posters and billboard around the city, enticing visitors to attend the fair, giving the destination a definite advantage.

Visitors present at the fair were not only given access to information about the destination, but they could also book their next vacation on the spot, making the event an ideal one to conclude some direct sales to the paradise destination.

The Seychelles delegation was led by STB Director for Germany Edith Hunzinger, accompanied by STB Senior Marketing Executive Natacha Servina and Marketing Executive Rolira Young and Sören Teichert from the STB Office in Frankfurt.

Several partners, including tour operators and hotels were also present to market their product alongside the STB team in Bremen these were representatives from Acajou Hotel, Castello Beach Hotel, Le Duc de Praslin, Hilton Hotels & Resorts, Lavigne Reisen, SeyVillas, Valmer Resort, and VPM Bestsail.

STB Director for Germany commented that the archipelago’s participation to the ReiseLust event as a partner remains a great honour, adding on to its value as a great holiday destination.

She mentioned that the Bremen is prospering economy and affluent citizenry makes it an ideal location to attract new visitors to the Seychelles.

“I am proud to have had again the opportunity to head an amazing delegation to represent our destination,” Ms. Hunzinger said “I am confident that the great teamwork with our loyal partners will bring yet another boost to the already impressive figure of German visitors to the Seychelles.”

STB and their partners showcased the Creole culture at the stall, through live performances of music and dances by the “Lansiv” group and gave VIP guests a culinary experience with smoked fish and pineapple, tuna balls and mango salad and even a taste of the local rums and Seybrew beer.

Giving the Seychelles stand an artistic touch, local artist, James Agricole, joined the Seychelles delegation to display the vibrant colors of the Island destination and interacting with the public by giving them the opportunity to paint pictures with him.

The highlight of the fair was the raffle organized on the last day of the event. Visitors were given the chance to win a week’s holiday cruise for two in the Seychelles, with flight tickets sponsored by Condor and the week’s sailing experience by VPM Bestsail. In order to win, participants had to answer three questions related to the Seychelles on a postcard.

As part of its participation to the fair, Seychelles received extensive coverage by the local media, with Ms. Hunzinger giving numerous interviews.

Aside from the fair, a travel-agent dinner workshop was held on Friday evening for 21 travel agencies, giving the German market an insight on the latest developments in the Seychelles.



Seychelles Tourism Board signs agreement UK flag carrier airline in London

It is earlier this month during the Seychelles participation at the 40th edition of the World Travel Market (WTM) that the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis and British Airways representative (BA), Mr. Juan C Giraldo signed the agreement fastening future collaborations between the two companies for the coming year.

The newly signed agreement follows the contract signed in 2017, prior to the start of direct flight to the Seychelles route including joint promotional activities between the two companies.  

As a result of the signature of this agreement, Seychelles was heavily featured across the campaign, which ultimately lead to a great first year of operation on the UK/Seychelles route for the airline.

On the Seychelles’ side, Mrs. Francis mentioned that with STB’s participation to the 2020 January sale partnership with the airline the destination is anticipating another successful campaign next year as the sale is also supported by a large media campaign.

She further mentioned that the STB’s commitment to the project is also an investment to ensure the Seychelles Islands as a holiday destination stands out in the market at a time when other travel brands are also on sale. 

“This agreement reinforces the collective business rapport between STB and British Airways. Since the airline has started flying again to Seychelles in 2018 the arrival numbers for the UK, market has been increasing consistently to our mutual satisfaction. Our partner investment will definitely up-weight the campaign, which will provide an add-on to our image as a destination,” said Mrs. Francis.

The campaign runs at a peak booking period on the UK and Irish markets.  As such, many airlines, Tour operators and tourism boards including the STB choose to advertise heavily at this time to ensure we are at the forefront of the consumer’s minds as they plan and book their holidays for the year ahead.

The event, which was part of the engagements of the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis during her business trip in London also focused on the collaboration of the two companies, their respective strategies.

Top Singapore Travel Company in Seychelles for a familiarisation visit

The successful visit organised through the Seychelles Tourism Board (STB) with the support of various local partners, followed a sales visit earlier this year by the Mrs. Amia Jovanovic-Desir, the Director for India, Australia and South East Asia in Singapore.

Ms Crystal Sims, the CEO of the international Travel Agency Albatross World, made a special effort to see the Seychelles on a familiarisation for ten days by the end of October 2019. This trip was the prime opportunity for her to also experience the products and services.

During her working visit to Seychelles, Ms. Sim had the opportunity to have an overview of the destination through the diverse attractions available on islands of Mahé, Praslin and La Digue, which are the most frequented island- including the pristine beaches and the Vallée de Mai.

As part of her explorations of the islands and tourist attractions, Ms. Sims also had the chance to stay at the Four Seasons Resorts on Desroches Island and Hilton Seychelles, LaBriz Resort and SPA on Silhouette.

Several meetings with core tourism stakeholders including key Destination Management Companies (DMC) in Seychelles, through which the representatives presented their products and services providing the Singapore professional with a clearer idea of what holidaymakers would expect while in Seychelles.

Ms. Sims also met with the Minister for Tourism, Civil Aviation, Ports and Marine, Mr Didier Dogley, Mrs. Sherin Francis, STB’s Chief Executive and her Team during which discussions were centred towards the strategic approach of how to tap into the Singaporean market. Throughout the debates all partners agreed that further collaborations with the tourism trade partners on both end need to be encouraged.

Ms. Sims mentioned that her perception of Seychelles has surpassed her expectation. She added that she was impressed to see the natural beauty of the islands and the strong commitment of the Seychellois people including its government to preserve the environment.

“The world will love travellers who roam beautiful places with ease, and one corner of the globe not yet fully appreciated is the Seychelles. We will become better people if we know the Seychelles, truly another world,” said Ms. Sims

Speaking of the visit from the Singaporean partner, Mrs. Amia Jovanovic-Desir mentioned that she is pleased to see that the continuous efforts done by STB to meet with international partners being rewarded.

“As a prime collaborator to several international partners, such collaborations add to our marketing strategy and what we are currently doing to further position on the market. FAM trips are one of the most cost effective marketing activities for the destination to engage more agents to boost their knowledge on the Seychelles and its products and to push more interest to be converted into sales, added Amia Jovanovic- Desir.

Mrs. Jovanovic- Desir expressed STB’s sincere appreciation to all the partners who have supported in making this FAM trip a success, she extended special thank you to the Four Seasons Resort at Desroches, Hilton Seychelles Northolme Resort and SPA, Hilton Seychelles Labriz Resort and SPA, Double Tree by Hilton Seychelles, Le Meridien Fisherman’s Cove and Patatran Hotel.

Seychelles Tourism Board accentuates its efforts towards GCC with Emirates Airlines

The Seychelles Tourism Board (STB), in its ongoing marketing strategy to bring the exotic destination close to the GCC region, has conducted a meeting with Emirates Airlines on November 3, 2019 in Dubai, UAE.

The STB Chief Executive Mrs. Sherin Francis alongside the STB representative in Dubai Mr. Ahmed Fathallah met with the Emirates Airlines team represented by the new Commercial Operations Regional Manager, Mr. Gaurav Pandey and Business Analysis Manager, Ms. Silvy Sebastian.

The aim of the visit was for the STB team to extend its warm welcome to the new Emirates Regional Manager, who oversees the Seychelles in addition to making sure that both teams contribute to put the right measures in order to see continued growth in the industry.

During their discussions, the two teams centered their thoughts on tourism arrivals to the Seychelles, revenues of 2019 from the GCC region as well as forecasting for 2020 and beyond.

Mrs. Sherin Francis stated that the STB as part of the tourism board’s strategy, there is constant effort aimed at reaching out to travelers from the Arab world.

The Account Manager for STB office in Dubai, Mr. Ahmed Fathallah, who mentioned that there is a constant growth from the UAE market through the direct flight connectivity provided by Emirates, reinforced the statement.

“The continuous support and collaboration with Emirates Airlines enable us to increase our reach to all our regular and potential clients by making the destination accessible throughout the world via their extensive network,” Fathallah said.

This meeting between Emirates Airlines and the representatives from Seychelles was an opportunity to strengthen the unique selling points of the destination.

It further strengthened the assurance of mutual benefits for both parties as this initiative includes deeper levels of cooperation and exchange to further boost tourism flows from the region to the destination.

With more than 32,000 visitors from the GCC last year, the GCC market remains to be one of the very important market feeders to the destination to date.

Emirates airlines has a fleet of 256 aircraft and connects Seychelles to 135 destinations and territories across six continents.

The Seychelles Tourism Board takes the Seychelles to Los Angeles

The Seychelles Tourism Board (STB) recently conducted a ‘Seychelles product & destination training’ for a group of 45 Los Angeles based tourism professionals.

The session was conducted by the STB Regional Director for Africa and the Americas, Mr. David Germain, who presented the products and services available in the Seychelles for the North American travelers visiting the island paradise.

Held at the Il Fornaio Restaurant on Manhattan Beach, the training saw the participation of tourism professionals from the Southern Region of Los Angeles, most of which are familiar with the Middle Eastern and African market.

The training provided the industry players present with updated information about the Seychelles and its products and services. Participants were also informed about the different flight schedule and airlines available from North America to Seychelles, providing several options, which could be made available to their customers. They were also given the opportunity to have their enquiries about the Island destination answered

Mr. Germain mentioned that training is an important part of STB’s marketing efforts to obtain results in North America, and a very essential distribution strategy for our islands in that part of the world.

“Travel Agents help people plan, choose and arrange their holiday, they also advise, and at times give their opinion where to go, they are thus very important and essential partners for Seychelles in North America, especially, as there are thousands of them who works from home,” he added.

Another successful World Travel Market for the Seychelles

The Seychelles islands sparkled through its strong delegation at the 40th edition of the World Travel Market (WTM), held from November 4, 2019 to November 6, 2019 at ExCel London.

Representatives from various sectors of the Seychelles tourism industry were present at the WTM, showcasing the destination in all its splendour as one of the must visit destination around the world.

Seychelles featured at this key UK event alongside the biggest countries and brands around the world

The Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Didier Dogley, who was present at the Seychelles stand for the opening of the fair, led the Seychelles delegation.

During the 3-day event, the Seychelles stand, which consisted of members of Seychelles Tourism Board (STB) team and trade partners working in unison to charm the many WTM visitors to the beauties of Seychelles.

Representatives from Maia Luxury Resort, Hilton Seychelles, Kempinski Seychelles Resort, Coco-de-Mer hotel (and Black Parrot Suites), Eden Bleu, the H Resort Beau Vallon and Savoy Resort & Spa were present on the accommodation providers side. Representing the destination management companies were 7 Degrees South, Creole Travel Services, Mason’s Travel, and Satguru Travel.

The Seychellois Company Maz Million was also represented, present at WTM promoting the Maz Luxury Seychelles Tourism Lottery.

The STB team was represented by its Chief Executive Mrs. Sherin Francis; the Regional Director for Europe, Mrs. Bernadette Willemin; the Director for UK and Ireland, Ms. Christine Vel; Senior Marketing Executive, Ms. Mavreen Pouponneau and Marketing Executive, Ms. Eloise Vidot.

While in London, Minister Dogley and Mrs. Francis conducted various meetings with travel trade professionals and interviews with high-profile media.

Commenting on the marketing mission, Mrs. Francis stated the importance of the destination’s presence at such events.

“The destination’s participating in such fairs is not only a platform for the visibility through the media exposure throughout the events but also provides a perfect opportunity for our local partners to meet the various Tour Operators and Travel Agents in the UK to discuss their plans for 2020,” said Mrs. Francis.

STB’s Director for UK & Ireland Christine Vel expressed her satisfaction for another successful year on the market.

‘’The arrival figures have increased by 10% compared to the same period last year. We expect this trend to continue and further develop our business together with the support of local Seychelles trade partners which will keep the growing confidence of the UK & Irish travel operators and agent in continuing to sell the destination and increase the sales figures,”

Since its start four decades ago, WTM London facilitates £2.8 billion in industry deals and has around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants.

Last year WTM London sparked a million meetings, resulting in around £3 billion in contracts.