Seychelles Tourism Board kicks off its 2020 Marketing Strategy Consultations

The first meeting set for the 2020 Marketing Strategy Consultations organised by the Seychelles Tourism Board (STB) was conducted on Tuesday June 26, 2020 from the STB Headquarters at Botanical House, Mont-Fleuri.

Hosted by STB Chief Executive; Mrs. Sherin Francis, the meeting was attended by the Minister for Tourism, Civil Aviation, Ports and Marine; Mr. Didier Dogley, Principal Secretary for tourism, Anne Lafortune, Destination marketing staff from STB headquarters at Botanical house, STB representatives around the globe and also registered the participation of around 75 trade partners.

The session was an ideal opportunity for Mrs. Francis to provide a general overview of the current situation in Seychelles as the country will enter the second phase of its borders opening on August 1, 2020 with the arrival of commercial flights.

The session was primarily aimed at setting the foundation for the in-depth consultations as STB representatives and trade partners prepare to discuss how to jointly reposition individual source markets.

Mrs. Francis also shared an update of the various measures currently in discussions by the task force, which has been set by President Danny Faure earlier in June, a task force, chaired by Minister Dogley in regards to the relaunching of Seychelles as a destination for potential visitors in a safe manner.

During her overview presentation, Mrs. Francis also mentioned the various efforts of the STB team in keeping the destination visible during the confinement period where travels were restricted in Seychelles.

She further mentioned the part of the recovery measures being driven by the local industry revolving around domestic tourism and concluded with an insight on market intelligence data and researches showing the growing interest for the destination as well as other various points of focus for the marketing of the destination this year.

The series of virtual consultative meetings will be ongoing for the next two weeks and will culminate with the STB Strategy Marketing Meeting on Friday July 10, 2020.

Seychelles Tourism Board sets virtual meetings as part of its 2020 Marketing Strategy Consultations

One of most valued events for tourism representatives in Seychelles, the STB Marketing Strategy Meeting, traditionally uniting local tourism partners under the same roof to discuss various pertinent issues relating to the marketing of the destination will be taking place this year in July. 

This year, in view of the repercussions of the COVID-19 pandemic, which has severely affected tourism and travel worldwide the meeting will take place differently.  

Omitting the usual forecasting functions of the meeting, it will focus around relaunching the destination from fall 2020 and beyond; instead of looking at the year ahead for continuity in business. 

The series of virtual consultative meetings have been set between Wednesday 24, 2020 to Friday July 3, 2020 and will culminate with the STB Strategy Marketing Meeting on Friday July 10, 2020. 

The series of meetings will allow members of the tourism trade to join in various sessions hosted by the market representatives to allow them to discuss and input on individual market strategy. 

From the STB Headquarters, a special session will be dedicated for discussion on communications strategy and content creation.  The output of the work and the plans being worked on by STB management will be presented on July 10, 2020. 

The meeting will be assisted by key stakeholders including the high officials from the tourism ministry the STB staff and management from STB Headquarters, STB representatives from across the globe.

Tourism trade partners operating in Seychelles wishing to participate in the meetings will be required to register for all the sessions via a link to be communicated to them next week. 

The meetings will take place via zoom and will be in the form of a webinar. 


Seychelles Represented at the Arabian Travel Market (ATM) Virtual ATM

The Seychelles Islands did not miss a chance for representation at the Arabian Travel Market (ATM) virtual taking place from June 1st to 3rd, 2020.

The destination, through the participation of Mrs. Sherin Francis, Chief Executive of Seychelles Tourism Board featured in a webinar hosted by Destination of the World News’ Editor-in-Chief, Mrs. Emily Baxter-Priest.

The Webinar which also featured Mr. Adel Mardini, Founder & CEO of Jetex and Mr. Michael Marshall, CCO of Minor Hotels, which will be made available until June 5, 2020 on the ATM Virtual platforms.

Impacted by the worldwide Covid-19 situation, the Middle Eastern Travel Trade Show reinvented itself and invited tourism partners and organisations to join the ATM Virtual hosted digitally and featuring a series of webinars, conference sessions, roundtables, speed networking, and one-to-one meetings.

The Webinar titled ‘The Changing Face of Luxury Family Travel’ aims at providing insight into what travel and tourism would look like in a post Covid-19 world, with industry insight into the new landscape of luxury family travel.

Speaking of the ATM Virtual session Mrs. Francis stated that the participation of the destination on the webinar platform has been a great opportunity for the destination to reposition itself on the Middle- East market as an ideal holiday destination to be considered due to the proximity to the region and the advantages of being an isolated destination.

She further stated the discussion is timely in view of new travel trends that shows the high net worth individual segment of travellers will rebound faster and it is something that the Seychelles tourism board has already predicted.

As, the destination re-opened its airport on June 1, 2020, given there are still a lot of travel restrictions in place, exclusive kind of clientele is an obvious segment and hence during the first phase on the ease of travel restrictions much attention will be on this segment.

“Having a good understanding on what travellers are looking for in this new situation is very important as this will enable us to guide our partners. We know that the segment, which would pick up first and faster is definitely the luxury segment. As we follow the guidance of the Public Health Authority in regards to admission of visitors from ‘low risk’ countries, during these earlier months, our targets are definitely towards people with the means to travel by private jets or even chartered passenger flights as it limits the risks of infection. These also includes visitors who are looking at a new kind of experience such as all-inclusive resorts, reconnecting with nature in private villa or facilities or a yacht, all of which are definitely more of the kind of niches we are pushing for the moment for obvious reasons, that is until the country is a bit more flexible with travellers and travel is a bit less restrictive,” said Mrs. Francis.

ATM virtual is hosting various other digital platform meetings and discussions focusing on tourism strategies and can be available on the following link:

Seychelles lifts COVID-19 travel restrictions gradually as from 1st June

Seychelles has announced a gradual and cautious easing of travel restrictions, which will see the recommencement of travel to the Indian Ocean islands as from 1st June 2020.

A series of guidelines are in force during the month of June and will be reviewed periodically.

The Seychelles health authorities has announced that during the phase one of the re-opening of the Seychelles borders, only travelers from ‘low-risk’ countries arriving through private jets and chartered passenger direct flights will be granted entry.

Travelers with interest to travel will need to apply through a designated application form which will be processed as per Public Health orders. Once approval is given, travelers can proceed with other arrangements, which will include taking a COVID-19 PCR test before boarding the flight.

A series of strict entry screening procedures are also in place for when the passenger disembarks in Seychelles. The Public Health Authority of Seychelles reserves the right to request that the passenger is turned back on the same flight or undergoes further rapid testing.

A US$50 health fee is applicable to cover the necessary screening for each passenger upon arrival.

As of 1st June 2020

  • Application for international flights carrying passengers to be made to Public Health Commissioner (PHC). A standard form (APPLICATION FOR ENTRY INTO SEYCHELLES BY AIR AND SEA) is available on DoH website is to be completed and submitted.
  • Applications will be processed on a case by case basis as per Public Health Order.
  • All passengers must provide proof of accommodation in an approved establishment for the entire period of stay and must show booking vouchers at Immigration on entry.
  • During the month of June, they are not to change accommodation during their stay and must not interact with the community apart from those at their place of residence.
  • In order to minimize interaction between groups of clients arriving on different dates client groups should be segregated within the establishment.
  • For 14 days after arrival the client will be monitored daily by the designated Health and Safety officers or focal person.
  • All clients must ensure strict hygiene measures and physical distancing are enforced.
  • Any illness must be reported immediately to the nearest Health Facility who will provide appropriate guidance.
  • All cost of screening and test will be borne by the passenger.

Types of flights to be allowed:

  • Private jets with passengers destined to authorized resort, yacht or residential facilities.
  • Chartered passenger flights with passengers from low risk countries published by the Department of Health.

Criteria for allowing entry into Seychelles

  • For the month of June, private flights carrying passengers who have been given approval will be permitted.
  • Chartered flights carrying passengers from approved countries may be permitted.
  • All passengers must have proof of a negative COVID-19 PCR test that is 48 hours or less prior to boarding the flight to Seychelles.
  • Aircraft/Airline are not to board any passengers or crew who are symptomatic of COVID-19.
  • Any passenger who arrives in Seychelles without this proof will be turned back on the same aircraft.
  • Exit screening must have been completed by all incoming passengers and crew.
  • Entry screening will be done upon arrival starting with completion of the health check form, symptomatic check, temperature scanning. The passenger may be required to undergo a rapid antigen test.

It is very important that clients are properly informed of the measures in place.

A total 19 countries have been identified by the Public Health Authority as low risk (where the epidemic appears to be under control) and they will be able to travel to the archipelago as from 1st June.

  1. Australia
  2. Austria
  3. Botswana
  4. China
  5. Croatia
  6. Greece
  7. Hungary
  8. Israel
  9. Japan
  10. Luxembourg
  11. Mauritius
  12. Monaco
  13. Namibia
  14. New Zealand
  15. Norway
  16. Slovakia
  17. Slovenia
  18. Switzerland
  19. Thailand


The Public Health Authority in the Seychelles will continue to monitor the situation in the following countries and entry could be considered with effect from mid-July 2020.

  1. Albania
  2. Bosnia and Herzegovina
  3. Bulgaria
  4. Cyprus
  5. Denmark
  6. Estonia
  7. Finland
  8. France
  9. Germany
  10. Ireland
  11. Italy
  12. Latvia
  13. Lithuania
  14. Malta
  15. Netherlands
  16. Serbia
  17. South Korea


For more information about the series of guidelines, please visit the Seychelles Department of Tourism website

What to Expect when you book a holiday to Seychelles under the New Normal!

The long-awaited date of the re-opening of the airport has arrived in Seychelles and many are those already planning to hit the beautiful sandy beaches and the lush vegetation to escape from the confinement of Covid-19.

Entry into the beautiful destination as of June 1, 2020 will be gradual and subjected to strict conditions imposed by the Public Health Authority.

In order to limit risks for the Seychelles inhabitants, the Seychelles health authority has announced that during the first phase of the reopening of its airport, the destination will only consider visitors from low risks countries travelling through private jets and chartered passenger direct flights.

Visitors are advised that applications will be processed on a case-by-case basis as per Public Health orders.

Information for holidaymakers planning to visit Seychelles is available on the Seychelles Department of Tourism website through the ‘Seychelles Safety Travel Guidelines’ issued on May 29, 2020 and reinforce recommendations made by Public Health Authority.

All visitors are required to send their COVID-19 PCR test result to Seychelles Department of Health prior to boarding the plane. They should also have the result to present, upon disembarking on the Seychelles shores, certification by their local health authorities confirming they have taken a COVID-19 PCR test 48 hours or less prior to boarding the flight to Seychelles and that the same is negative. Visitors failing to present the required proof will be turned back on the same aircraft.

Visitors are advised that they will be subjected to strict entry screening procedures including completion of the health check form, symptomatic check, temperature scanning. The Public Health Authority also reserves the right to request that visitors undergo a rapid antigen test.

Industry partners including Destination Management Companies, airlines and other partners selling the destination are strongly advised to inform their clients that they must provide proof of accommodation in an approved establishment for the entire period of stay and must show booking vouchers at Immigration desk upon entry.

For ease of control and contact tracing, visitors are encouraged to refrain from changing accommodation during their stay in Seychelles and must not interact with the community apart from those at their place of residence.

The series of guidelines under the ‘Seychelles Safety Travel Guidelines’ also contains crucial recommendations for tourism-related business providers in regards to new required measures to be put in place before they are allowed to operate.

All establishments will be visited by the Department of Tourism and the Public Health Authority and must be certified fit to operate prior to re-opening.

As part of the strict measures taken by the authorities to limit a second wave from hitting the destination; a designated Health and Safety officers or focal person will monitor visitors and staff of tourism establishment daily.

Tourism Trade partners are also encouraged to ensure strict hygiene measures and physical distancing are enforced at all times.

Clients owning or intending to rent a yacht, superyacht and leisure fishing vessels in Seychelles may enter Seychelles waters and must clear immigration at port Victoria and receive clearance for any subsequent visit or disembarkation at any site or island from relevant authorities.

The Public Health Authority has advised that the disembarking procedures imposed will reflect the strict measures taken at the airport and considering the risks, permission for any crew or passengers to get off will not be given until the vessel has spent at least 14 days at sea during which time daily temperature check should be submitted to the Port Health office. A COVID-19 test may be requested at the end of the 14 days.

All passengers and crew must have been screened for COVID-19 and have a recent negative PCR test prior to entering Seychelles waters.

Industry partners operating yachting services have been advised that there should be a lapse of at least 48 hours before boarding of new clients to allow thorough cleaning as per guidelines and inspection by authorities.

These guidelines start taking effect as of the beginning of June and will be reviewed periodically by the concerned authorities and updated consequently.

Owners of Private planes, Airlines Company, yacht and other leisure fishing vessels are reminded that they need to clearance from the respective authorities before entering the destination’s waters and its airspace.

For more information-

Seychelles Public Health Authority

Seychelles Department of Tourism

The Seychelles Tourism Board Welcomes a New Representative for the German Market

The Seychelles Tourism Board (STB) would like to announce the appointment of Zerbian Business Development, representing Seychelles on the German and Austrian markets effective as of Monday June 1, 2020.

The company is directed by Mr. Christian Zerbian, a German national residing in Frankfurt with over 10 years’ experience in tourism and destination marketing.

The new German representative, with its office based at Roehrborngasse1, in Frankfurt, will be working closely with the STB Team at Headquarters and the Regional Director based in Paris executing marketing activities for and on behalf of STB on the two German-speaking territories.

“With Germany being our lead market, it was important that the work is continued with minimal impact and delay. On behalf of STB boards of directors and the staff and management, I would like to welcome them onboard. We look forward to their contribution and their active involvement with our partners locally and abroad.”

Zerbian Business Development will be representing the Seychelles as a destination for a period of one year.

Contact details:

Christian Zerbian

This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +49 176 62192955