Seychelles brings a tropical twist to the International Mediterranean Tourism Market.

The Seychelles Islands graced the Israeli city of Tel Aviv with its vibrant presence at the 26th edition of the International Mediterranean Tourism Market (IMTM) from February 11, 2020.

Several representatives of the archipelago were present at the event; Mrs. Monette Rose, Director for Italy, Turkey, Greece, Israel and the Mediterranean on the behalf of the Seychelles Tourism Board (STB); Air Seychelles Israeli representative Ms. Amit Clayton and Ms Anastasia Zelkova on behalf of Savoy Resort and Spa.

The Seychelles designated stand attracted participants and visitors with illustrations of the Islands’ exotic environment through images of the unique boulders, crystal clear waters, unsoiled beaches and lush vegetation.

The annual event, which took place at the Expo Tel Aviv in the presence of 265 exhibitors and potential holidaymakers, was a perfect opportunity for the Seychelles delegation to meet with key industry players in the region for networking and increasing the destination’s visibility in the Mediterranean market.

Mrs. Monette Rose, STB Director for Italy, Turkey, Greece, Israel and the Mediterranean present at the IMTM, extensively provided information about the Seychelles as the perfect holiday destination offering a diverse range of activities for holidaymakers with direct air connectivity.  

“STB’s first participation at the IMTM was crucial for tapping into this promising market. According to our market intelligence gathered regarding the travel trends in the region, 70% of Israelis went on vacation overseas at least once, during 2018 representing an increase of 20% compared to 2017. The IMTM presented a unique opportunity to reach at one go tour operators, travel agents, corporate partners, individual travellers and potentially new trade partners,” said the STB Director for Italy, Turkey, Greece, Israel and the Mediterranean.

She further mentioned that since its adoption of the ‘Open Skies’ agreement with the EU, Israel has seen a wave of airline companies bringing over 20 million travellers through the Ben Gurion Airport. With this steady growth of incoming and outbound travel, more and more locals are encouraged to travel and discover new destinations.

The Israeli market holds great prospect for the Island destination especially after the introduction of direct flights operated by the national carrier, Air Seychelles, in November 2019.

Seychelles annual roadshow thrills partners in Brazilian cities

In the second week of February, the Seychelles Tourism Board (STB) and its partners showcased the beautiful exotic destination during the annual dedicated Seychelles Roadshow in Brazil.

The 3- day intensive promotional activity brought the dynamic Seychelles delegation to Brasilia, Belo Horizonte and Sao Paulo where they met with Brazilian partners and conducted various informative activities about the destination.

The delegation, spearheaded by the STB team in Brazil included a group of local service providers diversifying the holiday options for the Brazilian market.

The hotel industry saw the participation of Hilton Seychelles, Constance Hotels and Tsogo Sun (MAIA Luxury Resort and Paradise Sun), while Creole Travel Services and Summer Rain Tours represented the Destination Management Companies and finally Coco Charter Seychelles, a luxury yacht company.

In Brasilia city, the Seychelles delegation met with 26 travel agents and tour operators over an informal setting, which included a brunch and business round with the local partners. During the event, the professionals were invited to watch a presentation about the destination, its possibilities and experiences, as well as videos of people who have already visited the country.

In Belo Horizonte city, where the delegation travelled, the event format remained the same and included 28 tourism professionals.

Saving the best for last, the city Sao Paulo city accommodated a bigger platform to the event as representatives of Emirates and Ethiopian Airlines and the yacht company Premium Charters were present alongside the islands' delegation. Recreating the Seychelles feel, the event took place at the Lar Mar bar, which has a beachy atmosphere, to bring the tropical climate of Seychelles to the Brazilian city.

With their feet in the sand, the 46 guests who attended the event enjoyed a chat with the journalist Andrea Miramontes and the influencer Rangel Vilas Boas about their experiences in Seychelles Finally, there was a business roundtable with all partners.

Broadening the reach of the Seychelles destination across the Portuguese speaking territories, the São Paulo event was broadcasted live on the YouTube GVA E-learning platform.

 

Seychelles dazzles the city of Milan at the 40th edition of the Borsa Internazionale Turismo

The island paradise of Seychelles took to the city of Milan in Italy for the 40th edition of the Borsa Internazionale Turismo from February 9, 2020 to February 11, 2020.

Held at Fiera Milano City, the fair featured the beautiful tropical destination with a Seychelles dedicated stand depicting the exotic landscapes of the archipelago, attracting many out of the 40,000 visitors present over the three days.

The Seychelles Tourism Board (STB) team, which consisted of Market Executives Ms. Yasmine Pocetti and Ms. Rolira Young, represented the destination during the two days where they met with both consumers and trade partners.

Staying true to STB’s mandate the team increased the destination’s visibility through sharing information on its offerings to visitors and updating trade partners on recent developments and upcoming projects in view of enticing the Italian public to book their next holiday in Seychelles.

The fair also saw the presence of 1,100 exhibitors from 68 different countries including tour operators, tourism boards, DMC companies, airlines and hotel chains. Seizing the opportunity, the STB team organised meetings with some of these trade partners, presenting them with the opportunity to sell the Seychelles to their customers.

The STB Director for Italy, Turkey, Greece, Israel and the Mediterranean, Mrs. Monette Rose stated “the main trends on the Italian market appear to be focused on culture and eco-tourism, especially amongst the younger generation. With the richness of the creole culture and increased national efforts towards eco-tourism, the Seychelles is a dream destination for Italians.”

The Italian market is currently the top fifth market for the Seychelles; therefore, it is crucial for STB to continuously increase their efforts in keeping the destination visible and attractive to the locals and neighbouring countries.

 

Fruitful start of the year for Seychelles on the Indian Market

The Seychelles Tourism Board (STB) team hit India with a determined shock wave earlier this month as the organisation participated to the OTM - Outbound Travel Mart 2020 in partnership with its national airline Air Seychelles at the Bombay Exhibition Center in Mumbai, India from February 3, 2020 to February 5, 2020.

Representing the tourism board, the team included Mrs. Amia Jovanovic- Desir, the STB Director for India, Australia and for South Asia alongside with representatives based in India Ms. Lubaina Sheerazi, Ms. Shakambri Soni and Ms. Priya Ghag and Air Seychelles was represented by its General Sales Agents based in India.

The two prime stakeholders of the Seychelles tourism industry marked their presence among the Indian travel fraternity, providing visibility to the destination as an ideal holiday destination with an easy access for the Indian market during the three-day trade fair.

OTM, which is considered one of the major fairs in the Mumbai region was attended by over fifteen thousand visitors, providing an excellent platform for the STB team present to the destination and showcase its multiple attributes to the Indian public.

While at the 3 days at OTM, Mrs. Amia- Jovanovic Desir conducted a series fruitful of meetings with the trade partners.

Additional sales meetings with prominent tour operators in Mumbai further solidified the STB sales visit to India.

The tour operators, which included boutique agencies such as Zion Vacations and Indiana Travels to big companies such as ARK Travels, FCM and Thomas Cook, have varying clientele and so the meetings allowed Mrs Jovanovic-Desir to gain insights on the destination’s performance as well as challenges faced in promoting the country in India.

As part of the feedback received during her visit in India, Mrs. Jovanovic- Desir’s numerous new partners have expressed the interest to sell Seychelles to their clients. She mentioned that MICE is also a segment for the Seychelles on the Indian market.

Discussions were also oriented towards the need to increase availability of flights serving other key cities in India to Seychelles; several agents mentioned that this factor is widening the options for interest to our competitors Maldives and Mauritius and made a strong call to open up more flights access in order to obtain increase in visitor numbers.

Commenting on her Mumbai sales visits the STB Director for India, Australia and for South Asia stated her satisfaction to have renewed the tourism board’s relationship with the trade in Mumbai, she further stated that this visit has allowed her to note the various ground realities to further formulate strategies for the India market.

“Seychelles saw a 4% increase in visitor arrivals from India with 14,338 visitors traveling to the country in 2019 vis-à-vis 13,918 visitors in 2018. The meetings at OTM and with trade partners in Mumbai provided a strong perspective for the single digit growth from India. One of our areas of investment on the Indian market will be B2B and B2C activities to boost the arrival figures in 2020,” said Amia Jovanovic- Desir.

 

The Seychelles brings “Sun and Sea” to Belgium Trade Fair

Sunny Seychelles made a magnificent appearance through the participation of the Seychelles Tourism Board (STB) at the 62nd edition of Salon des Vacances, which was held from February 6, 2020 to February 9, 2020 in Brussels, Belgium.

The salon des Vacances, a consumer event targeting the public, is the largest tourism event in Belgium with over 100,000 visitors, 800 exhibitors and 70 countries including Seychelles.

In the spirit of providing key attention to the small island destination, the Seychelles stand was rightly located at the entrance of the destination’s pavilion where the STB team met with visitors to inform them about the destination.

The STB team tasked to increase the visibility of the destination in Belgium included Mrs. Bernadette Willemin, the STB Regional Director for Europe and Ms. Myra Fanchette, STB Marketing Executive from the STB France Office, who for four days actively provided information about the destination and its potentials.

Centred around the theme ‘Sun & Sea’, the stand, which was illustrating vibrant scenes of the Island destination’s exotic beaches and lush mountains, did not miss dazzling the Belgian visitors attending the fair complementing the presentation efforts made by the team.

Her Excellency Ms. Beryl Shirley Samson, Seychelles Ambassador in Belgium, paid a visit to the Seychelles stand making the event 62nd edition of Salon des Vacances a special one.

The event allowed the STB team to perform STB’s mandate to increase the destination’s visibility and raise awareness about its offerings through the distribution of information to potential holidaymakers.

One particular aspect of the fair, which complimented the STB’s interest in participating in the event, were the themes chosen for this year; one of which was eco-tourism which is a major focus in the Seychelles, especially with increased severity of climate change.

Seychelles is an active advocate for sustainability and conservation in the Indian Ocean, and promotes eco-tourism on its shores as part of its ambition for a sustainable future. The Salon des Vacances, in Belgium undeniably provided a platform to sensitise both exhibitors and visitors about the destination’s firm environmental stands while giving the STB an opportunity to educate a wider audience about the beautiful pristine environment.

As part of their promotional activities, the STB team seized the opportunity to promote the destination as a multifaceted place through adventure activities such as water sports and hiking. In the recent years, the country has hosted several sporting events such as FINA and the Eco-Friendly Marathon, attracting participation from all corners of the globe. The STB has also launched the SNT Trail, calling nature lovers to hike some of the scenic routes of the tropical paradise.

“We wanted to showcase the diversity and variety of our products, and the fact that Seychelles has something to offer each traveller. We thus brought to the fore our attributes including our unique flora and fauna, world class diving and fishing, exceptional cruising within our archipelago, the Seychellois culture among others while ensuring that the visitors to our stand got to know about the wide range of hotel infrastructure available, catering for all tastes and budgets,” said Mrs Willemin.

She further added, “We were surprised to see a good number of the visitors coming to see us who had already travelled to our country and were satisfied with the experiences on the ground. They were thus the perfect ambassador for the ones who were at our booth for information.”

The Fair features amongst eight travel shows, which the STB office in France has attended in numerous places around France, Netherlands, Luxembourg, since the beginning of 2020 to promote destination Seychelles.

 

The Seychelles extends its golf game over in Reunion at the SFR Golf Tournament

The Seychelles Tourism Board (STB) joined forces with its industry adherent specialized in golf, Constance Lemuria Resorts to extend the destination’s reach across the waters to the SFR Golf Tournament held at Réunion’s reputed ‘Bassin Bleu’ Golf Course in Saint Gilles les Bains.

The SFR Golf Tournament started in December 2019 and its finals were held on February 2, 2020 in the presence of the President of the Golf League Jean Marie Hoarau and SFR team.

Seychelles was represented through STB Senior Marketing Executive for Réunion and Indian Ocean, Ms. Bernadette Honore.

The STB’s participation remains in line with its marketing strategy to increase the destination’s visibility through participation at pertinent event.

In the recent years, Seychelles has pulled focus on the beautiful island destination and its versatility to offer diverse experiences to its clients through its active collaboration with the Mauritius Commercial Bank (MCB) and the Staysure Tour through for the MCB Tour championship, which takes place on Praslin at Constance Lemuria’s picturesque golf course.

During the golf event, STB seized the opportunity to promote the destination and its various features, through brochures and interactive activities, STB divulged information about the island destination and its offerings to visitors. 

The golfers present were also provided with extensive information on golf as a desired visitor’s experience bringing up the Constance Lemuria Resort’s 18-hole golf course that spans over an area of 5,580 metres and a breath-taking view of the white sandy beach of Anse Georgette as professional golf course.  

In the course of prize-giving ceremony, Finalists were also given the chance to win a two night stay for two at Constance Lemuria Resort Praslin, boat transfer tickets through the inter-island ferry company Cat Coco and entrance to the renowned Vallée de Mai UNESCO world heritage site; sponsored by STB and Constance Lemuria Resort.

Ms. Honore expressed STB’s gratitude for being included in the event, stating it is the ideal platform to promote Seychelles as a sports destination, a marketing angle which has become more significant in the healthy conscious climate of today.

“The Constance Lemuria Golf course is already well known amongst golfers in Réunion, some were even present at the event and shared their positive experiences. One of our marketing priorities this is year is to reach out to new potential markets, one of which is the golf community”, added Ms. Honore. 

Participation in events such as these allows the STB to fulfill its mandate of increasing the destination’s visibility, encouraging the presence of more visitors.