Seychelles Tourism Board’s Annual GCC Roadshow Goes Virtual

As the whole world shifts into the digital age, the Seychelles Tourism Board (STB) follows, continuing its mission to establish and foster stronger relationships with the travel trade partner by conducting its annual GCC Roadshow virtually, whilst ensuring the safety of its participants.

Trade partners across the GCC and several local partners from Seychelles signed up to join the online event making up to almost a hundred participants for a productive day of meetings.

On the agenda, familiarisation and learning about the Seychelles Islands with the STB team including the Chief Executive, Mrs Sherin Francis, the Director for the United Arab Emirates, Ms Stephanie Lablache, and the STB representative in Dubai, Mr Ahmed Fathallah present virtually.

A strong delegation from the local trade attended comprising of representatives from Masons Travel, Creole Travel Services, 7 Degree South, Summer Rain Tours and J’adore Seychelles on behalf of the Tour Operators and the hotel properties including North Island, Six Senses Zil Pasyon, Hilton Seychelles, Constance Hotels and Resorts, Eden Bleu, Mango House Seychelles and L’Escale Resort Marina and Spa, completed the Seychelles delegation.

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BBC shares the Senses of the Seychelles

The Seychelles Tourism Board teamed up with BBC Travel for their third consecutive online campaign, this time themed as “Senses of the Seychelles” to showcase the destination’s treasures to audiences worldwide.

During the year, BBC Travel audiences will be able to immerse in the beauty of the islands and its hidden gems waiting to be unearthed. The campaign looks to connect with travellers, presenting them with another side of Seychelles, beyond its beautiful sandy beaches.

The latest campaign follows the previous “Secrets of the Seychelles” campaign, allowing audiences to follow a series of 30 seconds postcard videos dubbed “A love letter to the Seychelles”, where they will see the islands through the eyes of several locals sharing their passionate testimonials.

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Seychelles welcomes STORY and L’Escale onto its shores

The Seychelles Islands luxury segment expands as the tropical island destination welcomes STORY (Seychelles) and L’Escale Resort Marina & Spa two exclusive properties on Mahé.  

Launched in January 2021, L’Escale Resort Marina & Spa lies off the North East coast of Mahe on the site of the previously Wharf Hotel close to Eden Island, inviting visitors to an elite stopover for lavish accommodation, yachting, culinary and wellness experiences.

Designed by London-based Winch Design studio, the new boutique resort offers an endless promise of barefoot luxury and ultimate comfort ready to be the perfect escape for travellers from all corners of the globe.

In addition to its 25 deluxe guest rooms and wellness spa, the resort hosts a marina, upgraded to accommodate visitors with docking requirements for Superyachts and sailboats.

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Seychelles stars in German TV Show ‘The Dream Ship’

Sailing large, the German series ‘Dream Ship’ hit the Indian Ocean destination, as the Seychelles Islands was featured on the popular German TV Show, ‘Das Traumschiff’ as it is known in its native country, earlier this month.  

Debuted in 1981, the German television series became one of the most-watched TV shows in the country, following the MS Amadea as it sails on its journey to explore renowned tourist destinations across the globe. 

The Seychelles featuring on the ‘Dream Ship’ was a project that was initiated by the Seychelles Tourism Boards’ (STB) former Director on the German marketMrs Edith Hunzingerin 2019 before the pandemic.

The Seychelles episode teleported viewers across crystal clear waters onto pearly beaches surrounded by lush vegetation and towering boulders. Several islands were also depicted, such as La Digue Island's rustic charms and the exclusive Desroches Island with its secluded beaches lined with coconut trees. 

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Seychelles Tourism Board appoints BRANDit as India Representative

The Seychelles Tourism Board (STB) appoints BRANDit as its official representative in India. Nominated to be the face of the beautiful 115-island destination in the Indian subcontinent, the BRANDit team will be handling marketing, sales and Public Relations under the guidance of the STB Headquarters.  

 Sherin Francis, STB Chief Executive stated that a presence on the market is of great importance, as India remains one a key source market for Seychelles. She further mentioned that the new collaboration as a great start to 2021 for the STB.    

“There has been much work done on the Indian market, we are satisfied with how the destination has established itself as one of the best in the world and we aim to keep the momentum. We look forward to working with the BRANDit team to lead our marketing and communication efforts in India. India is a promising market and its ever-evolving dynamic nature has always made it an exciting playing field for our outbound marketing efforts. Seychelles will serve as a haven and an exotic getaway for the pent-up travel demand among Indian travellers. Despite a challenging 2020, we are positive to emerge through this phase stronger and better," said Mrs Francis.  

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Seychelles Wonders brought to Switzerland yet again!

Beginning on a grand note, Seychelles Islands shows off its wonders in Switzerland, as the Seychelles Tourism Board (STB) launches a two-week advertising campaign in the European nation- a second phase to the publicity campaign, which started in October 2020 on the market.  

Beautiful Seychelles sceneries are being displayed on billboards and posters across several Swiss cities as a constant reminder to potential visitors that Seychelles remains one of the best sanctuaries perfect to beat the winter blues. 

The campaign, which takes its inspiration from the STB 2020 digital campaign “Experience Seychelles, Our Home Your Sanctuary”, started on January 11, 2021, and is an excellent opportunity for the destination to bring closer to the Swiss people a plethora of breath-taking images of beautiful Seychelles.  

Through the images placed in railway stations across Zurich, Bellinzone, Lugano and Lausanne including some hundred more posters in the buses and tramways in Geneva, the campaign is aimed to reach around 4,336,000 persons per week.  

Speaking of the campaign, the STB Director for Switzerland Judeline Edmond mentioned that analysis of trends on the Swiss market shows that the desire for travels has not been affected by the pandemic.  

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