The Seychelles Tourism Board takes the Seychelles to Los Angeles

The Seychelles Tourism Board (STB) recently conducted a ‘Seychelles product & destination training’ for a group of 45 Los Angeles based tourism professionals.

The session was conducted by the STB Regional Director for Africa and the Americas, Mr. David Germain, who presented the products and services available in the Seychelles for the North American travelers visiting the island paradise.

Held at the Il Fornaio Restaurant on Manhattan Beach, the training saw the participation of tourism professionals from the Southern Region of Los Angeles, most of which are familiar with the Middle Eastern and African market.

The training provided the industry players present with updated information about the Seychelles and its products and services. Participants were also informed about the different flight schedule and airlines available from North America to Seychelles, providing several options, which could be made available to their customers. They were also given the opportunity to have their enquiries about the Island destination answered

Mr. Germain mentioned that training is an important part of STB’s marketing efforts to obtain results in North America, and a very essential distribution strategy for our islands in that part of the world.

“Travel Agents help people plan, choose and arrange their holiday, they also advise, and at times give their opinion where to go, they are thus very important and essential partners for Seychelles in North America, especially, as there are thousands of them who works from home,” he added.

Another successful World Travel Market for the Seychelles

The Seychelles islands sparkled through its strong delegation at the 40th edition of the World Travel Market (WTM), held from November 4, 2019 to November 6, 2019 at ExCel London.

Representatives from various sectors of the Seychelles tourism industry were present at the WTM, showcasing the destination in all its splendour as one of the must visit destination around the world.

Seychelles featured at this key UK event alongside the biggest countries and brands around the world

The Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Didier Dogley, who was present at the Seychelles stand for the opening of the fair, led the Seychelles delegation.

During the 3-day event, the Seychelles stand, which consisted of members of Seychelles Tourism Board (STB) team and trade partners working in unison to charm the many WTM visitors to the beauties of Seychelles.

Representatives from Maia Luxury Resort, Hilton Seychelles, Kempinski Seychelles Resort, Coco-de-Mer hotel (and Black Parrot Suites), Eden Bleu, the H Resort Beau Vallon and Savoy Resort & Spa were present on the accommodation providers side. Representing the destination management companies were 7 Degrees South, Creole Travel Services, Mason’s Travel, and Satguru Travel.

The Seychellois Company Maz Million was also represented, present at WTM promoting the Maz Luxury Seychelles Tourism Lottery.

The STB team was represented by its Chief Executive Mrs. Sherin Francis; the Regional Director for Europe, Mrs. Bernadette Willemin; the Director for UK and Ireland, Ms. Christine Vel; Senior Marketing Executive, Ms. Mavreen Pouponneau and Marketing Executive, Ms. Eloise Vidot.

While in London, Minister Dogley and Mrs. Francis conducted various meetings with travel trade professionals and interviews with high-profile media.

Commenting on the marketing mission, Mrs. Francis stated the importance of the destination’s presence at such events.

“The destination’s participating in such fairs is not only a platform for the visibility through the media exposure throughout the events but also provides a perfect opportunity for our local partners to meet the various Tour Operators and Travel Agents in the UK to discuss their plans for 2020,” said Mrs. Francis.

STB’s Director for UK & Ireland Christine Vel expressed her satisfaction for another successful year on the market.

‘’The arrival figures have increased by 10% compared to the same period last year. We expect this trend to continue and further develop our business together with the support of local Seychelles trade partners which will keep the growing confidence of the UK & Irish travel operators and agent in continuing to sell the destination and increase the sales figures,”

Since its start four decades ago, WTM London facilitates £2.8 billion in industry deals and has around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants.

Last year WTM London sparked a million meetings, resulting in around £3 billion in contracts.

Seychelles strengthens GCC reach through a four-city roadshow

The Seychelles Tourism Board (STB), through its office in Dubai, in partnership with Emirates Airlines and Qatar Airways, has embarked its fourth edition of the Four-City Roadshow staged in Abu Dhabi, Dubai, Kuwait and Doha Qatar in October this year.

The roadshow comprised of a strong delegation including the representative of the STB Office in Dubai, Mr. Ahmed Fathallah; STB Marketing Executive from Headquarters, Ms. Winnie Elisa and   the Embassy of the Republic of Seychelles Tourism Attaché, Aliette Esther.

His Excellency Ambassador Jean Claude Adrienne, Seychelles Ambassador based in Abu Dhabi attended the roadshow in the same city.

Several partners from the Seychelles tourism industry supported the 4- day event in the various cities, which provided an increased visibility to the archipelago while promoting their brands and services.

These included AVANI Seychelles Barbarons Resort & Spa, Constance Hotels, Hilton Hotels, MAIA Luxury Resort and Spa, Le Duc de Praslin, Castello Beach Hotel, Valmer Resort, Raffles Seychelles, The H Resort on the accommodation side.

Luxury Travel, Masons Travel, and Vision Voyages and Coco Charter represented the destination management companies and operator’s side.

In each city, the GCC roadshow gathered a roster from Emirates Airlines and Qatar Airways team both official partners for the roadshow.

The four-city roadshow, which aimed at enticing the participants to learn more about the destination, recorded the presence of over 200 top trade partners.

The event, targeted top trade partners in each city where all participants were given the chance to network with the exhibitors and understand the dynamics of the destination including Seychelles being a unique product as a multifaceted holiday destination, the diverse services and experiences the Seychelles offers and packages.

Speaking about the event, Account Manager for STB office in Dubai, Mr. Ahmed Fathallah, conveyed his appreciation in regards to the turnout, which indirectly translates, to their incessant interest to know more about the destination.

Mr. Fathallah further mentioned that the outstanding number of participants signifies the demand partners in the GCC cities receive from potential holidaymakers to Seychelles.

“We always ensure that the roadshow is included in our activity pipeline since we see it as an effective avenue to equip the travel agents and tour operators in the region with further information to better sell and become ambassadors to the destination,” said Mr. Fathallah.

As part of the promotional activities, attendees of the GCC event had an opportunity to win several prizes including trips to the tropical islands, at the end of the workshop in each city.

 

The Seychelles welcomes Sky News Arabia to its shores

Sky News Arabia in partnership with the Seychelles Tourism Board (STB), embarked on a 5-day journey to the Seychelles showcasing the Islands’ lush biodiversity and vibrant creole culture on the TV channel’s morning show, Hakibat Safar.

The Hakibat Safar show, a weekly segment where the hosts explore cultures and attractions of different destinations, giving their UAE audience an insight into these countries, enticing them to visit these locations themselves.

During their stay in Seychelles, the Sky News team explored the capital of Victoria, enjoying the destination’s rich historical and cultural memoirs from the iconic Clock Tower and Natural Museum to the small souvenir shops scattered all over the town.

Taking advantage of the tropical weather, the team participated in several activities including zip lining and water sports such as diving and snorkeling in the crystal blue waters, observing the vibrant marine life.

Since a trip to the Seychelles would be incomplete without visiting, its pristine beaches it is so well known for, the Sky News Arabia team made no exception to the rule. One of those beaches visited by the team is the Anse Lazio beach situated on the second largest islands of the Seychelles, Praslin. The island is also home to the UNESCO World Heritage site of Vallée De Mai, where the team explored the site’s verdant biodiversity, including the Coco de Mer, the world’s largest nut indigenous to the Seychelles.

To complete their memorable experience of the Creole culture and the destination, the Sky News Arabia team had the opportunity to indulge in a range of culinary delights within the stretch of their 5-day stay at the destination.

Mr. Ahmed Fathallah, Account Manager for STB Office in Dubai expressed his satisfaction to have had the prestigious television team in Seychelles.

“To experience is one of the most effective methods to entice the clients as they can passionately share their experience and advise which product and services will be suitable for each segment. We will continue to partner with esteemed entities in the region as this serves as a valuable tool,” says Mr. Fathallah.

The Sky News team was hosted by the H Resort Beau Vallon Beach during their stay.

After their trip, the Sky News Team was able to present their experience to their audience, showing them why the Seychelles is one of the most alluring island destinations in the world.

 

The Seychelles welcomes back Air France

The blue, white and red colours of the Air France Airbus A330-200 was welcomed by ceremonial canon-water at Seychelles International Airport, a few minutes before 6am on October 30th 2019, after a 23-year absence.

Air France was previously operating through its subsidiary, JOON, and is now flying its national colours once more.

The return of Air France creates a direct link between the Seychelles and the French market, a significant market for the country. The island paradise is popular in the French market for its tropical environment and familiar French language, which is one of the country’s official languages. As a leading member of the Skyteam Alliance group and having operating flights to 195 destinations, Air France will significantly contribute to the Seychelles tourism industry.

“The arrival of Air France on our shores again is not only an opportunity but a privilege for the destination. We are happy to welcome back the airline after 25 years of absence, and pleased that our French customers will once again have access to a direct flight to Seychelles,” said Mrs Francis, the STB Chief Executive.

Commenting on the event, Minister of Tourism, Civil Aviation, Ports & Marine Mr. Didier Dogley said that “the return of Air France, the French national carrier, is significant in that Seychelles is now served through direct flights to and from Europe through a fourth world class carrier. This will greatly improve our competitiveness on the French and European markets. So we are extremely pleased with this new development.”

As from October 29th, Air France customers are able to travel to Mahe through the 3 weekly flights departing Paris-Charles de Gaulle. These flights will operate throughout the winter season from October to Match 28th 2020 on the Airbus A330-200.

Seychelles at TTG Travel Experience

Seychelles captures the Italian tourism market at the TTG Travel Experience

The Italian Exhibition Group gave the Seychelles Tourism Board (STB) and its trade partners exposure to three international exhibitions dedicated to the travel industry from October 9 to 11, 2019 at Rimini Expo Centre.

The event brought together the 56th edition TTG Travel Experience, 68th edition of SIA Hospitality Design and 37th SUN Beach & Outdoor Style, exhibitions which gave the delegation from Seychelles significant insights into the Italian market as well as other tourism related topics.

The delegation from the small island nation was headed by the STB Chief Executive, Mrs. Sherin Francis and comprised of the Director for Italy, Turkey, Israel, Greece and the Mediterranean, Mrs. Monette Rose and two STB Marketing Executives, Ms. Rolira Young from the Head Office and Mrs. Yasmine Pocetti, based in Rome.

The Seychelles trade partners present in Italy were hotel representatives Mr Bertrand Moussa with the Avani Barbarons Seychelles Resort team, Miss Wendy Tan representative from Berjaya Resorts Seychelles, Miss Serena Di Fiore on behalf of Hilton Hilton Seychelles Resorts and Miss Anastasia Zelkova representative from Savoy Resort & Spa Seychelles. On the DMC team were 7° South represented by Mrs Anna Butler Payette and Mrs Amanda Lang from Creole Travel Services.

This year’s event saw a significant international presence with representatives from 130 destinations including Seychelles and industry players from 85 countries worldwide.

The Seychelles stand presented vibrant displays of island scenery, with its delegation of STB officers, hotels and DMCs.

A special presentation organised on the first day, gave the Seychelles Islands more visibility at this event, showcasing the destinations’ products to the international delegations present.

Mrs. Francis, the STB Chief Executive seized the opportunity to update the Italian Tourism sector on recent developments and upcoming events in the Seychelles, such as 250th Anniversary celebrations and the increased national focus on sustainable tourism.

A series of business-to-business meetings with tour operators and media were also held at the stand, giving the delegation the chance to brainstorm ideas and discuss upcoming projects. 

Mentioning the presence of the STB at the trio-event in Italy, Mrs. Monette Rose mentioned the prominence of the events and the evident increase in exposure for Seychelles and its participating partners.

‘We are very satisfied on how the fair went, with an 11% increase on visitors, this is a sign that the Italian market is still very active and interested in Seychelles, one of the top tropical destination in the Italian holidays dreams. TTG is the true gateway to the Italian tourism market’, said Mrs. Monette Rose, commenting on the exhibition.

She further mentioned that the TTG Travel Experience contributes importantly to the benefit of the tourism industry players in the Seychelles as it is a platform to not only market the destination, but also increase knowledge on the recent developments within the Italian trade.

During this year, a special project was dedicated to the main African Tourism Boards, uniting them all under one village at the trade fair.

Seychelles at TTG Travel Experience