Seychelles Tourism Board launches a promotional campaign on eDreams in Italy

The Seychelles Tourism Board (STB) office in Italy has launched a promotional campaign on the prominent online travel agency eDreams on Friday, September 25, 2020.

Talking the beautiful destination closer to its audience, while remaining up-to-date in their approach the STB team in Italy seized the partnering opportunity with the eDreams travel agency to increase visibility amongst travellers surfing the web.

The dedicated campaign, which includes banners on the eDreams homepage and a dedicated microsite to gather all the info and offers available in Seychelles, now incites the curiosity of eDreams users with amazing images of its captivating beaches and sumptuous natural beauty.

Speaking about the initiative, Ms Monette Rose, STB DIRECTOR – Italy, Turkey, Greece, Israel & the Mediterranean stated that the campaign has been launched at an opportune time as it is approaching the time where European tourists make plans for holidays.

“Following the excitement that came with the release of the recent online campaign ‘Experience Seychelles; our home, your sanctuary’ launched by the STB, the team in Italy is building on the momentum to promote the destination further to the Italian Market through this powerful online platform and to help boost the bookings towards the archipelago,” said Ms Rose.

eDreams was founded in 2000 in the Silicon Valley and then moved to Spain to be launched in the Spanish and Italian markets. eDreams is one of Europe's largest online travel agency group, with gross bookings of 3.9 billion euro, and more than 14 million customers worldwide.

The Seychelles islands are open to the Italian visitors and STB and other local stakeholders are putting in place many initiatives to encourage safe travel for visitors as part of the restart of tourism for the destination.


The Seychelles Tourism Board getting closer to potential at Perseverance Secondary School.

The Seychelles Tourism Board (STB) joined with Perseverance Secondary School in a celebration commemorating World Tourism Day in a one-day exhibition promoting the hospitality industry on Friday, September 25, 2020.

The small fair, hosted by the Perseverance school in collaboration with Hilton Seychelles, also saw the participation of the Seychelles Tourism Academy.

A strong delegation comprising of staff from the STB Headquarters and the Trade and Visitors services attended in the aim of forging young minds for a potential career in tourism.

Delivering an inspiring speech at the event was STB Chief Executive, Mrs Sherin Francis, bringing a hopeful message to the students by emphasising that amidst trying times the potential of the tourism industry.

The STB staff provided information about the destination and the STB as an organisation increasing students’ interest in joining the industry and their inspiration to help towards reviving tourism.

STB Deputy Chief Executive, Ms Jenifer Sinon, was invited by the school to make a presentation to the Secondary students about STB, its functions, mission and how each department work in close collaboration to achieving the company’s goals. Keeping our youth in the loop about what goes on behind the scenes may spark an interest they did not know they possessed.

Also present were some members of STB Team, representing some of the company’s departments, who united to share the joys and beauty of working in such a dynamic and essential industry with the future workforce of Seychelles.

STB representatives included Mr Michel Agrippine, Director of Print and Production; Ms Sylvianne Nicette, Officer in Trade and Visitors services; Ms Christina Cecile, Destination Marketing Executive; and Ms Marie-Julie Stephen Senior PR Officer from the STB News Bureau.

It was apparent by the number of questions that the team’s stories flared a certain passion and interest in the tourism and hospitality industry.

Educating the future generation about the industry’s significance and the bountiful career opportunities waiting to be explored beyond the usual hotel management jobs is a vital step in ensuring the Seychelles Tourism Industry remains in the global limelight.

STB launches the ‘Experience Seychelles; our home, your sanctuary’ campaign

The Seychelles Tourism Board (STB) launches the second phase of its digital campaign- ‘Experience Seychelles’ this Tuesday, September 22, 2020, during a press conference at the STB Headquarters at Botanical House.

This new phase of the online campaign, dubbed ‘Experience Seychelles; our home, your sanctuary’, was presented to the local press by the STB Chief Executive, Mrs Sherin Francis and Digital Marketing Director Chris Matombe in the presence of STB Deputy Chief Executive Ms. Jenifer Sinon and Seychelles Hospitality and Tourism Association Chairperson, Mrs. Sybille Cardon.

‘Experience Seychelles; our home, your sanctuary’, which follows the STB digital campaign ‘Dream now, Experience Seychelles Later’ launched in April 2020 and will run across all Seychelles destination platforms managed by STB’s Digital Marketing Team, puts forward the tourism board’s effort to increase the destination collective digital presence.

Amidst times of uncertainty, the ‘Experience Seychelles; our home, your sanctuary’ campaign gives travellers worldwide hope and prospect to escape harsh realities they are currently facing by calling them to submerge themselves in the natural allure of this pristine paradise.

During the press conference, Mrs. Francis stated that the timing for the release of the campaign, which invites potential visitors that our beautiful destination, has been chosen purposely as it is focusing on a long-term visibility strategy to reboot travel in our small destination.

“Experience Seychelles; our home, your sanctuary’ is paving the way for the destination to present our various markets and segments with other marketing initiatives to come. We are aware that in these uncertain times and in a competitive environment, the conversion of this campaign to actual sales of holidays will not be immediate this is why we feel it is important for us to remain visible to our potential clients,” said the STB Chief Executive.

Additionally, the campaign is actively engaging the Tourism trade to join STB in the campaign in promoting the destination to potential visitors through content creation and using the # ExperienceSeychelles to share exclusive stories and experiences of visitors who have used their services.

Once again putting the destination in the international limelight by allowing local partners to create as much content as possible, the STB will be continuously adding new video and images to its media library that may be used by all partners as part of this campaign and any new marketing activities.

Concluding, the STB Chief Executive commented on the importance of this campaign for the visibility of the destination. She mentions that the increased digital marketing efforts are essential to keeping in touch with our audiences across the globe, reminding them that our shores are open to them and provide them with an escape from the burden and fears resulting from these trying times.

“After much preparation with the help of our government and local industry partners, we have seen that the destination is ready to welcome visitors to our islands. Whilst the campaign’s main aim is to remind visitors that there is a secluded paradise awaiting their arrival, it also highlights the safety measures and procedures taken by tourism establishments to ensure travellers can experience Seychelles without worries,” said Mrs Francis.

After intensive preparations, the Seychelles Islands have been welcoming tourists back on its shores since June 1, 2020, through chartered and private flights and officially reopened to scheduled flights as of August 1, 2020, which resulted in the restart of tourism.

Seychelles showcased in September issue of Asia Family Traveller magazine

Captivating readers of the Asia Family Traveller magazine by its pristine beauty, Seychelles is featured in its September/October 2020 issue placing the archipelago in the limelight on the Asian market.

Magazine Editor, Carolynne Dear’s article entices readers to discover the destination’s alluring features, from the rich flora and fauna to the pearly-white beaches and its crystal-clear waters, through mesmerising images and inspirational ideas for memorable family adventures.

Addressing the destination’s reopening for tourism in much detail, the current edition of the Asia Family Traveller magazine provides an insight on the important safety measures taken by the local industry partners for the safety of both residents and visitors.

Speaking about the importance of the destination’s visibility in a time where travel is restarting for the small island nation, the Seychelles Tourism Board Chief Executive Mrs Sherin Francis mentions that the aim of the board is to remain accessible and close to its audience.

“It’s important that we keep ourselves visible even when people cannot travel, the dream forms a crucial part of the travel process”

Available through the digital magazine platform, Press Reader, and bookstores across Hong Kong and Singapore, Asia Family Traveller Magazine is one of the most popular travel magazines on the Asian market specialising in family travel.

The island destination has always been seen as the perfect family location, giving people the opportunity to reconnect with one another and share unique experiences, creating memories that last a lifetime. Lately, this need to reconnect has become paramount as people have come to recognise the value of cherishing every moment with loved ones.

Enriching the destination’s visibility and receiving exposure of up to 28 million people worldwide, Seychelles also featured on the TRAVELZOO Top 20 in August 2020 where the Hilton Double Tree Allamanda was named one of the most beautiful places for an exotic, luxury holiday.

Seychelles leading the way to travel recovery

Keeping tropical islands of Seychelles in the limelight Seychelles Tourism Board Chief Executive, Mrs Sherin Francis speaks to the renowned hospitality keynote speaker, Marketing and Communication Expert Ms Dolores Semeraro about the destination’s stand for safe tourism.

In her interview on Thursday, September 17, 2020, which will be available in October 2020, Mrs Sherin Francis again talks about the importance of safety in the tourism industry and its part in the restoration of travel confidence.

Mrs Francis pointed out that the crucial measures put in place by the government in collaboration with the local travel trade did not only provide confidence to visitors but it also builds the trust of locals’ in restarting the industry.

Since the destination’s international airport reopened to visitors in June 2020, Mrs Francis has participated in numerous conferences and interviews to highlight how Seychelles is leading the way to travel recovery through the implementation of measures and procedures to ensure the safety of travellers and its local population.

During her interview with Ms Semeraro, Mrs Francis emphasises exactly that whilst explaining in detail why implementing safety measures are essential to restoring confidence in travellers, which is a crucial step towards travel recovery and relaunching tourism.

Additionally, the Chief Executive mentioned the active work of the tourism board and its offices worldwide to remain in close communication with partners and potential visitors.

She highlighted the various marketing strategies the STB has been deploying and expressed the importance of keeping in touch with the destination’s potential market through digital means namely talking about the success of the online marketing campaign ‘Dream Now, Experience Seychelles Later’ undertaken by the STB in April 2020 while many countries were in physical lockdown and restriction of movement.

In her closing statement to Ms Semeraro, the STB Chief Executive mentioned that the destination is ready to welcome back visitors.
The interview is part of a series called ‘Restore Travel Confidence’, featuring industry leaders from Indian Ocean destinations such as Maldives, Mauritius and Sri Lanka, which will be published on Ms Semeraro’s website and featured in her upcoming podcast ‘truthbehindtravelpodcast’.

Seychelles launches a new technology platform to process travel authorization

Seychelles has launched a new technology to facilitate the collection and analysis of traveller information ahead of their trip to the Indian Ocean islands, to ensure the re-opening of the borders in the safest manner.

The new technology – launched in collaboration with Swiss Company Travizory - allows the Seychelles health authorities to collect identity and health information directly from the traveller via the easy-to-use web version and mobile apps. The information is fed securely into a single system, providing advance information about all travellers wishing to travel to Seychelles.

The system gives authorities the capability to run rapid and efficient vetting procedures to minimize COVID-19 risks and other security risks. In short, it removes the guesswork for airlines at check-in and boarding and most importantly, it makes the passenger journey smoother and provides more peace of mind.

This new visitor management platform replaces the current email and form-based system, which were cumbersome for travellers and airlines, as well as the local authorities.

In a few simple steps, travellers can apply from their mobile phone via Android or iOS apps or on the web in about 5 minutes. Travellers will receive a clear response on their eligibility to travel in the form of a secure barcode, also available as a wallet pass, which they can present at check-in and boarding.

The application for the Seychelles Health Travel Authorisation (HTA) is now a crucial step to travelling to Seychelles as, without the HTA, a traveller will not be able to board the plane to the destination.

Each individual is required to apply separately for an HTA. For children under the age of 18, the legal guardian, parent or accompanying adult is responsible for completing the application.

The first step would require one to fill out the application and ensure all data are entered correctly. After submitting the application, the traveller will receive automatic emails confirming reception of application and payment. A 45€ fee will be charged per application.

Another email will confirm the approval or refusal of the application. In the event of a refusal, the traveller will not be allowed to travel for the moment.

If the application has been approved, the traveller will need to download the document to his mobile phone device and save it in the HTA mobile app. This is the travel authorization that needs to be shown at the departure and arrival points.

It is important to note that the traveller needs to be in possession of a negative PCR test before submitting an application.

The HTA is valid for one journey only and must be repeated for each journey.

The Seychelles authorities have established a list of countries that are allowed entrance to Seychelles. Please visit the following link to find out if you are eligible for travel authorisation to Seychelles:

Also enclosed with this release is the FAQs pertaining to the Seychelles Health Travel Authorisation.